Saturday, February 19, 2011

Negotiations Lesson No. 1?

I remember Prof. Dishan Kamdar repeating over and over again.

Get a BATNA / NBA.

(BATNA = Best Alternative To A Negotiated Alternative, NBA = Next Best Alternative).

I love corporate drama. Reading this WSJ article on the Microsoft - Nokia - Google mating dance, I was fascinated about how every lesson we were taught in our Negotiation Analysis course / workshop at ISB can be followed in this drama.

http://online.wsj.com/article/SB10001424052748703561604576150502994792270.html

Awesome!

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3 Comments:

Anonymous Reshma said...

Hi,

This is Reshma Iqbal from The New Indian Express Newspaper, Chennai.

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Best,

Reshma Iqbal
Sub-editor
The New Indian Express
Chennai

12:27 AM  
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