Negotiations Lesson No. 1?
I remember Prof. Dishan Kamdar repeating over and over again.
Get a BATNA / NBA.
(BATNA = Best Alternative To A Negotiated Alternative, NBA = Next Best Alternative).
I love corporate drama. Reading this WSJ article on the Microsoft - Nokia - Google mating dance, I was fascinated about how every lesson we were taught in our Negotiation Analysis course / workshop at ISB can be followed in this drama.
http://online.wsj.com/article/SB10001424052748703561604576150502994792270.html
Awesome!
Get a BATNA / NBA.
(BATNA = Best Alternative To A Negotiated Alternative, NBA = Next Best Alternative).
I love corporate drama. Reading this WSJ article on the Microsoft - Nokia - Google mating dance, I was fascinated about how every lesson we were taught in our Negotiation Analysis course / workshop at ISB can be followed in this drama.
http://online.wsj.com/article/SB10001424052748703561604576150502994792270.html
Awesome!
posted by Rhapsoder at 3:27 PM
3 Comments:
Hi,
This is Reshma Iqbal from The New Indian Express Newspaper, Chennai.
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