Saturday, February 19, 2011

Negotiations Lesson No. 1?

I remember Prof. Dishan Kamdar repeating over and over again.

Get a BATNA / NBA.

(BATNA = Best Alternative To A Negotiated Alternative, NBA = Next Best Alternative).

I love corporate drama. Reading this WSJ article on the Microsoft - Nokia - Google mating dance, I was fascinated about how every lesson we were taught in our Negotiation Analysis course / workshop at ISB can be followed in this drama.


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The New Indian Express

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