Microsoft's iPod killer?
Rumours of Microsoft's iPod Killer are all over!!
Apparantly, it is rumoured that Microsoft will attempt to lure iPod customers away by offering to give them the non-iTunes versions of the songs they've already bought.. FREE!!
Related Links:
http://www.engadget.com/2006/07/06/microsoft-planning-wifi-enabled-portable-media-player-working-o/
http://www.engadget.com/2006/06/04/cringingly-blurry-pics-reveal-microsofts-ipod-killer/
EDIT:
It is now official. Microsoft is set to launch this player by Christmas this year. Financial times (ft.com) carries an article on this.
http://www.ft.com/cms/s/e6bd5f54-0cf0-11db-84fd-0000779e2340.html
Labels: Technology
posted by Rhapsoder at 8:31 PM
2 Comments:
Related interesting article about why iPod customers are 'sticky'.
http://www.economist.com/finance/displaystory.cfm?story_id=7141363
Even if what you say is true, all that it will achieve is put MS on a comparably level playing ground with Apple. But I personally think that until and unless MS' product is far superior, it will be difficult for it to surpass Apple's psychological switching costs !
Feb 2005, Steve Ballmer was in India to inaugurate the MSFT campus when during an internal nationwide web meeting, a very senior Indian exec asked Steve B about what they had in mind to tackle the IPOD, to which Steve B in his ever churlish manner blurted, "Ok everyone, I want to know how of you think MSFT is in the music business. Please raise your hand if you do!" and not a single hand went up much to the chagrin of the Senior Exec. And now we have this!!!, what a shame.
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